Perfil e perceções dos potenciais participantes num MOOC
Published | April 2017 |
Journal | Education Policy Analysis Archives Volume 25, Issue 32, Pages 1-20 |
Country | Portugal, Europe |
ABSTRACT
The MOOC (Massive Open Online Courses) are the latest training model offered. They are online training courses, open and free, and for massive access. But are these features enough to attract potential participants? What are the characteristics of those who are most likely to enroll in a MOOC? To address these and other underlying issues a quantitative methodology was adopted, in the form of an online survey. The study was applied to the adult population of Aveiro district (Portugal) with over nine years of schooling. The sample consists of 424 individuals, and its sociodemographic characteristics equivalent to the population under study. 86.6% of the participants were unaware of the MOOC concept, but there are no significant differences in perceptions about the MOOC among those who knew and those who did not know the concept. The intention to participate in a MOOC is higher among the younger, the ones who have an academic degree, the more autonomous in terms of learning, the ones that have higher Internet and social network skills, the ones who already knew the concept, and who predict change on their employment status. This study provides clues to the identification of target segments and promotion strategies for MOOCs offered in Portugal.ABSTRACT
Os MOOC (Massive Open Online Courses) são o mais recente modelo de oferta formativa. São cursos de formação online, abertos e gratuitos, e de acesso massivo. Mas serão estas caracterÃsticas suficientes para atrair os potenciais participantes? Quais as caraterÃsticas dos indivÃduos com maior propensão para se inscreverem num MOOC? Para dar resposta a estas e outras questões subjacentes foi adotada uma metodologia quantitativa, sob a forma de um inquérito por questionário online. O estudo foi aplicado à população adulta do distrito de Aveiro (Portugal) com mais de 9 anos de escolaridade. A amostra é composta por 424 indivÃduos, e tem caraterÃsticas sociodemográficas equivalentes à da população em estudo. 86,6% dos participantes desconheciam o conceito MOOC, contudo não se verificam diferenças significativas nas perceções sobre os MOOC entre os que conheciam e os que não conheciam o conceito. A intenção de participar num MOOC é superior entre os mais jovens, os que têmformação superior, os mais autónomos em termos de aprendizagem, os que têm maiores competências de internet e redes sociais, os que já conheciam o conceito, e os que prevêm mudar de situação profissional. Este estudo contribui com pistas para a identificação de segmentos alvo e estratégias de divulgação para futuros MOOC a serem oferecidos em Portugal.ABSTRACT
El MOOC (Massive Open Online Courses) es el último modelo de oferta de formación. Son cursos de capacitación en lÃnea, abiertos y gratuitos, y para acceso masivo. Pero, ¿son estas caracterÃsticas suficientes para atraer a posibles participantes? ¿Cuáles son las caracterÃsticas de aquellos que tienen más probabilidades de inscribirse en un MOOC? Para abordar estas y otras cuestiones subyacentes, se adoptó una metodologÃa cuantitativa, en forma de encuesta en lÃnea. El estudio se aplicó a la población adulta del distrito de Aveiro (Portugal) con más de 9 años de escolaridad. La muestra consta de 424 individuos, y sus caracterÃsticas sociodemográficas equivalen a la población estudiada. El 86,6% de los participantes desconocÃa el concepto MOOC, pero no hay diferencias significativas en las percepciones sobre el MOOC entre los que conocÃan y los que no conocÃan el concepto. La intención de participar en un MOOC es más alta entre los más jóvenes, los que tienen un tÃtulo académico, los más autónomos en términos de aprendizaje, los que tienen mayores habilidades de Internet y redes sociales, los que ya conocÃan el concepto y quienes predecir el cambio en su situación laboral. Este estudio proporciona pistas para la identificación de segmentos objetivo y estrategias de promoción para MOOC que se ofrecerá en Portugal.Language | Portuguese |
ISSN | 1068-2341 |
Refereed | Yes |
DOI | 10.14507/epaa.25.2588 |
URL | https://epaa.asu.edu/ojs/article/view/2588 |
Export options | BibTex · EndNote · Tagged XML · Google Scholar |
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