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Perfil e perce√ß√Ķes dos potenciais participantes num MOOC
Sim√Ķes, Dora · Barbosa, Belem · Pinto, Carolina

PublishedApril 2017
JournalEducation Policy Analysis Archives
Volume 25, Issue 32, Pages 1-20
CountryPortugal, Europe

The MOOC (Massive Open Online Courses) are the latest training model offered. They are online training courses, open and free, and for massive access. But are these features enough to attract potential participants? What are the characteristics of those who are most likely to enroll in a MOOC? To address these and other underlying issues a quantitative methodology was adopted, in the form of an online survey. The study was applied to the adult population of Aveiro district (Portugal) with over nine years of schooling. The sample consists of 424 individuals, and its sociodemographic characteristics equivalent to the population under study. 86.6% of the participants were unaware of the MOOC concept, but there are no significant differences in perceptions about the MOOC among those who knew and those who did not know the concept. The intention to participate in a MOOC is higher among the younger, the ones who have an academic degree, the more autonomous in terms of learning, the ones that have higher Internet and social network skills, the ones who already knew the concept, and who predict change on their employment status. This study provides clues to the identification of target segments and promotion strategies for MOOCs offered in Portugal.

Os MOOC (Massive Open Online Courses) s√£o o mais recente modelo de oferta formativa. S√£o cursos de forma√ß√£o online, abertos e gratuitos, e de acesso massivo. Mas ser√£o estas caracter√≠sticas suficientes para atrair os potenciais participantes? Quais as carater√≠sticas dos indiv√≠duos com maior propens√£o para se inscreverem num MOOC? Para dar resposta a estas e outras quest√Ķes subjacentes foi adotada uma metodologia quantitativa, sob a forma de um inqu√©rito por question√°rio online. O estudo foi aplicado √† popula√ß√£o adulta do distrito de Aveiro (Portugal) com mais de 9 anos de escolaridade. A amostra √© composta por 424 indiv√≠duos, e tem carater√≠sticas sociodemogr√°ficas equivalentes √† da popula√ß√£o em estudo. 86,6% dos participantes desconheciam o conceito MOOC, contudo n√£o se verificam diferen√ßas significativas nas perce√ß√Ķes sobre os MOOC entre os que conheciam e os que n√£o conheciam o conceito. A inten√ß√£o de participar num MOOC √© superior entre os mais jovens, os que t√™mforma√ß√£o superior, os mais aut√≥nomos em termos de aprendizagem, os que t√™m maiores compet√™ncias de internet e redes sociais, os que j√° conheciam o conceito, e os que prev√™m mudar de situa√ß√£o profissional. Este estudo contribui com pistas para a identifica√ß√£o de segmentos alvo e estrat√©gias de divulga√ß√£o para futuros MOOC a serem oferecidos em Portugal.

El MOOC (Massive Open Online Courses) es el √ļltimo modelo de oferta de formaci√≥n. Son cursos de capacitaci√≥n en l√≠nea, abiertos y gratuitos, y para acceso masivo. Pero, ¬Ņson estas caracter√≠sticas suficientes para atraer a posibles participantes? ¬ŅCu√°les son las caracter√≠sticas de aquellos que tienen m√°s probabilidades de inscribirse en un MOOC? Para abordar estas y otras cuestiones subyacentes, se adopt√≥ una metodolog√≠a cuantitativa, en forma de encuesta en l√≠nea. El estudio se aplic√≥ a la poblaci√≥n adulta del distrito de Aveiro (Portugal) con m√°s de 9 a√Īos de escolaridad. La muestra consta de 424 individuos, y sus caracter√≠sticas sociodemogr√°ficas equivalen a la poblaci√≥n estudiada. El 86,6% de los participantes desconoc√≠a el concepto MOOC, pero no hay diferencias significativas en las percepciones sobre el MOOC entre los que conoc√≠an y los que no conoc√≠an el concepto. La intenci√≥n de participar en un MOOC es m√°s alta entre los m√°s j√≥venes, los que tienen un t√≠tulo acad√©mico, los m√°s aut√≥nomos en t√©rminos de aprendizaje, los que tienen mayores habilidades de Internet y redes sociales, los que ya conoc√≠an el concepto y quienes predecir el cambio en su situaci√≥n laboral. Este estudio proporciona pistas para la identificaci√≥n de segmentos objetivo y estrategias de promoci√≥n para MOOC que se ofrecer√° en Portugal.

Keywords aprendizaje a distancia en l√≠nea · ensino a dist√Ęncia online · forma√ß√£o ao longo da vida · la formaci√≥n durante toda la vida · lifelong formation · massive open online courses · MOOC · online distance teaching · participantes potenciales · potenciais participantes · potential participants

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