Lessons learned about communication
| Published | October 2015 |
| Conference | Transforming higher education in the 21st century; Innovating pathways to learning and continuous professional education, Online, Open and Flexible Higher Education Conference Pages 156-166 |
| Publisher | EADTU |
| Country | Spain, Europe |
ABSTRACT
In the real society, the new means have changed our communication ways. Social media users are actually applying the Cloutier’s model (1972). The ECO project is a European project that is carrying out 18 MOOCs with 22 partners. The dissemination strategy implicates 19 partners and has to enrol 50,000 learners in 3 years. For the first 18 months, a lot of actions have been carried out and allow us to extract some learnings from our wise choices and errors.| Keywords | communication · European project · social media · strategy |
| Published at | Hagen, Germany |
| ISSN | 978-90-79730-17-9 |
| Refereed | Yes |
| Rights | Copyright © 2016 European Association of Distance Teaching Universities and the authors. All rights reserved. |
| URL | https://conference.eadtu.eu/download2414 |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
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