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Lessons learned about communication
Feliz, Tiberio · Goig, Rosa · Santoveña, Sonia

PublishedOctober 2015
ConferenceTransforming higher education in the 21st century; Innovating pathways to learning and continuous professional education, Online, Open and Flexible Higher Education Conference
Pages 156-166
PublisherEADTU
CountrySpain, Europe

ABSTRACT
In the real society, the new means have changed our communication ways. Social media users are actually applying the Cloutier’s model (1972). The ECO project is a European project that is carrying out 18 MOOCs with 22 partners. The dissemination strategy implicates 19 partners and has to enrol 50,000 learners in 3 years. For the first 18 months, a lot of actions have been carried out and allow us to extract some learnings from our wise choices and errors.

Keywords communication · European project · social media · strategy

Published atHagen, Germany
ISSN978-90-79730-17-9
RefereedYes
RightsCopyright © 2016 European Association of Distance Teaching Universities and the authors. All rights reserved.
URLhttps://conference.eadtu.eu/download2414
Export optionsBibTex · EndNote · Tagged XML · Google Scholar


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