@proceedings {
	title = {Lessons learned about communication},
	author = {Feliz, Tiberio and Goig, Rosa and Santoveña, Sonia},
	abstract = {In the real society, the new means have changed our communication ways. Social media users are actually applying the Cloutier’s model (1972). The ECO project is a European project that is carrying out 18 MOOCs with 22 partners. The dissemination strategy implicates 19 partners and has to enrol 50,000 learners in 3 years. For the first 18 months, a lot of actions have been carried out and allow us to extract some learnings from our wise choices and errors.},
	year = {2015},
	month = {10/2015},
	publisher = {EADTU},
	pages = {156-166},
	address = {Hagen, Germany},
	country = {Spain},
	url = {https://conference.eadtu.eu/download2414},
	issn = {978-90-79730-17-9},
	refereed = {yes},
	keywords = {communication, European project, social media, strategy},
}