%0 Conference Proceedings %A Feliz, Tiberio %A Goig, Rosa %A Santoveña, Sonia %C Hagen, Germany, Spain, Europe %D 2015 %I EADTU %K communication %K European project %K social media %K strategy %P 156-166 %T Lessons learned about communication %U https://conference.eadtu.eu/download2414 %X In the real society, the new means have changed our communication ways. Social media users are actually applying the Cloutier’s model (1972). The ECO project is a European project that is carrying out 18 MOOCs with 22 partners. The dissemination strategy implicates 19 partners and has to enrol 50,000 learners in 3 years. For the first 18 months, a lot of actions have been carried out and allow us to extract some learnings from our wise choices and errors. %8 10/2015 %@ 978-90-79730-17-9 %* yes