OER Knowledge CloudConference ProceedingsFeliz, TiberioGoig, RosaSantoveña, SoniaIn the real society, the new means have changed our communication ways. Social media users are actually applying the Cloutier’s model (1972). The ECO project is a European project that is carrying out 18 MOOCs with 22 partners. The dissemination strategy implicates 19 partners and has to enrol 50,000 learners in 3 years. For the first 18 months, a lot of actions have been carried out and allow us to extract some learnings from our wise choices and errors.20152015/10EADTU156-166Spainhttps://conference.eadtu.eu/download2414978-90-79730-17-9yescommunicationEuropean projectsocial mediastrategyhttps://conference.eadtu.eu/download2414Hagen, Germany, Spain, Europe