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Successfully using open educational resources
Grotrian-Ryan, Sheri · Jackson, Alan · Marron-Grodsky, Theresa · Ryan, Kyle

Published2014
JournalMarketing Management Association Annual Conference Proceedings
Pages 49-50
PublisherMarketing Management Association

ABSTRACT
The article discusses the use of Open Educational Resources (OER) by marketing educators and scholars. Topics explored include the perceived implications of OER practice for marketing education, the teaching, learning, and research opportunities associated with OER use, and the support being given by the International Council for Open and Distance Learning to OER and other related educational strategies.

Keywords business education · distance education · educational resources · educational technology · marketing education

ISSN2325-3568
Export optionsBibTex · EndNote · Tagged XML · Google Scholar


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