@article {
	title = {Successfully using open educational resources},
	author = {Grotrian-Ryan, Sheri and Jackson, Alan and Marron-Grodsky, Theresa and Ryan, Kyle},
	abstract = {The article discusses the use of Open Educational Resources (OER) by marketing educators and scholars. Topics explored include the perceived implications of OER practice for marketing education, the teaching, learning, and research opportunities associated with OER use, and the support being given by the International Council for Open and Distance Learning to OER and other related educational strategies.},
	year = {2014},
	month = {/2014},
	publisher = {Marketing Management Association},
	journal = {Marketing Management Association Annual Conference Proceedings},
	pages = {49-50},
	issn = {2325-3568},
	keywords = {business education, distance education, educational resources, educational technology, marketing education},
}