OER Knowledge CloudJournal ArticleGrotrian-Ryan, SheriJackson, AlanMarron-Grodsky, TheresaRyan, KyleThe article discusses the use of Open Educational Resources (OER) by marketing educators and scholars. Topics explored include the perceived implications of OER practice for marketing education, the teaching, learning, and research opportunities associated with OER use, and the support being given by the International Council for Open and Distance Learning to OER and other related educational strategies.2014Marketing Management AssociationMarketing Management Association Annual Conference Proceedings49-502325-3568business educationdistance educationeducational resourceseducational technologymarketing education