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Open Access versus traditional journal pricing: Using a simple “Platform Market” model to understand which will win (and which should)
McCabe, Mark J. · Snyder, Christopher M. · Fagin, Anna

PublishedJanuary 2013
Type of workSpecial Issue on Open Access
JournalThe Journal of Academic Librarianship
Volume 39, Issue 1, Pages 11 - 19
EditorsvanDuinkerken, Wyoma and Kasper, Wendi Arant

ABSTRACT
Economists have built a theory to understand markets in which, rather than selling directly to buyers, suppliers sell through a platform, which controls prices on both sides. The theory has been applied to understand markets ranging from telephony, to credit cards, to media. In this paper, we apply the theory to the market for scholarly journals, with the journal functioning as the platform between submitting authors and subscribing readers. Our goal is to understand the conditions under which a journal would prefer open access to traditional pricing and under which open access would be better for the scholarly community. Our new model captures much of the richness of the existing economic literature on journal pricing, and indeed adds some fresh insights, yet is simple enough to be accessible to a broad audience.

Keywords competition · for-profit · journal pricing · non-profit · open access · platforms

ISSN991333
Rights© 2012 Published by Elsevier Inc
DOI10.1016/j.acalib.2012.11.035
URLhttp://www.sciencedirect.com/science/article/pii/S0099133312002030
Other informationThe Journal of Academic Librarianship
Export optionsBibTex · EndNote · Tagged XML · Google Scholar


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