Within the current educational landscape, Massively Open Online Courses (MOOCs) have stimulated extensive interest and hype in a short time. It has been asserted that these open courses are no more than a prelude to the disruption that traditional Higher Education Institutions will experience from the growth of on-line education. Meanwhile, institutions are making increasingly significant investments to produce MOOCs, and learners are enthusiastically enrolling in large numbers, often in tens of thousands. The analysis presented identifies a spectrum of motivating factors for universities, and suggests likely areas for future attention and developments. It further identifies a range of motivations for learner participation, which may not be identical across cultures and which MOOC providers might wish to take into account.

Keywords

higher education · MOOC attrition · MOOC motivation · MOOC research · MOOC