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Collaborating over rich media: The Open University and BBC partnership
Lane, Andy and Law, Andrew

PublishedMarch 2012
PeriodicalChapter 19, Pages 357-368
PublisherIGI Global
EditorsConnolly, Teresa · Scott, Peter J. · Okada, Alexandra

ABSTRACT
Open Educational Resources comprise many types of assets, including rich media. However, dynamic rich media offer different opportunities and challenges for learners, teachers, and higher education institutions alike than do more static items such as text. The Open University in the UK (OUUK) has been extensively developing and using rich media in collaboration with the British Broadcasting Corporation (BBC) for its distance teaching and outreach programmes since it was established in 1969. As new media technologies have arrived, so have the capabilities of the OUUK and the BBC to create rich media in partnership and make them openly accessible. This chapter describes these developments and then discusses the approaches and evidence required to guide them in a way that both serves the BBC, the OUUK, the higher education sector, and the wider community. It concludes that rich media are an essential part of the developing OER landscape and that openly sharing them brings defined benefits to an HEI beyond their traditional student body.

Keywords BBC · collaboration · distance education · higher education · rich media

Languageen
ISSNISBN13: 9781466603004, ISBN10: 1466603003, EISBN13: 9781466603011
DOI10.4018/978-1-4666-0300-4.ch019
URLhttp://www.igi-global.com/chapter/collaborating-over-rich-media/64415
Export optionsBibTex · EndNote · Tagged XML · Google Scholar


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