MOOCS: Digesting the facts
| Published | May 2014 |
| Journal | Distance Education Volume 35, Issue 2, Pages 159 - 163 |
ABSTRACT
The techniques used in massive open online courses (MOOCs) are compared with supersizing in the fast food industry. Similarities include the profit motives, marketing techniques, criticisms, industry defences, and evolution of the two controversies. While fast food restaurants strategically increase the size of their meal courses and consumer base, MOOC providers increase the size of their student enrolments and the amounts of online course material they provide for the students to consume. In the two contexts, franchise owners and educational administrators deliver the supersized courses to their customers with apparent disregard for their widening negative effects. Educational institutions are encouraged to consider the ethics of these practices in order to prevent the unmonitored spread of junk education.| Keywords | junk food · marketing strategies · massive open online courses · MOOCs · profit motive · supersizing |
| ISSN | 1475-0198 |
| Refereed | Yes |
| Rights | Copyright © 2016 Informa UK Limited |
| DOI | 10.1080/01587919.2014.919710 |
| Other information | Distance Education |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
Viewed by 161 distinct readers
CLOUD COMMUNITY REVIEWS
The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.
Click a star to be the first to rate this document
▶ POST A COMMENT
SIMILAR RECORDS
The development of MOOCs in China
Zheng, Qinhua; Chen, Li; Burgos, Daniel
This book aims at discussing the development of MOOCs in China in relation to MOOCs in other countries or areas. Based on the history of MOOCs, we summarize and compare the development of MOOCs in China and other ...
Match: moocs
Blended learning with MOOCs: Towards supporting the learning design process
Albó, Laia; Hernández-Leo, Davinia; Ubachs, George; Konings, Lizzie
Overview of papers on enhancement of European Higher Education as presented during the Online, Open and Flexible Higher Education Conference in Rome, October 2016
For some time now, universities have been making a ...
Match: moocs
Oportunidades de investigación en innovación educativa en la era de los MOOCs y el learning analytics
Alario-Hoyos, Carlos
Los MOOCs (Massive Open Online Courses – Cursos en Línea Masivos Abiertos) han supuesto una revolución importante en educación, especialmente en educación superior, y han servido como catalizador para que las ...
Match: moocs
Motivations, achievements, and challenges of self-directed informal learners in open educational environments and MOOCs
Bonk, Curtis; Lee, Mimi
This research targeted the learning preferences, goals and motivations, achievements, challenges, and possibilities for life change of self-directed online learners enrolled in a massive open online course (MOOC) ...
Match: moocs; massive open online courses
MOOCs @ Edinburgh 2013 – Report #1
Group, MOOCs@Edinburgh
A report summarising the experience of the University of Edinburgh of offering our first 6 massive open online courses (MOOCs) in partnership with Coursera
Match: moocs
Motivations and challenges in MOOCs with eastern insights
Zhong, Sheng-Hua; Zhang, Qun-Bo; Li, Zheng-Ping; Liu, Yan; et al.
Massive open online courses (MOOCs) are the latest e-learning initiative to attain widespread popularity in the world. Unfortunately, nearly all of these studies are built from western insights. Thus, there is a need ...
Match: moocs; massive open online courses
Understanding student engagement in large-scale open online courses: A machine learning facilitated analysis of student’s reflections in 18 highly rated MOOCs
Hew, Khe Foon; Qiao, Chen; Tang, Ying
Although massive open online courses (MOOCs) have attracted much worldwide attention, scholars still understand little about the specific elements that students find engaging in these large open courses. This study ...
Match: moocs; massive open online courses
Advancement of Open Learning through MOOCs in Academic Libraries: Impact and Challenges
Sahu, Srikanta; Rana, Chakradhar
Massive Open Online Courses or MOOCs have been accepted as an authentic source of learning, which have drastically changed the higher education system such as distance learning, online learning, e-learning, open ...
Match: moocs
An Analysis of Course Characteristics, Learner Characteristics, and Certification Rates in MITx MOOCs
Cagiltay, Nergiz Ercil; Cagiltay, Kursat; Celik, Berkan
Massive Open Online Courses (MOOCs), capable of providing free (or low cost) courses for millions of learners anytime and anywhere, have gained the attention of researchers, educational institutions, and learners ...
Match: moocs; massive open online courses
Leveraging Massive Open Online Courses (MOOCs) for Increased Access and Quality Education in Nigeria
Yunusa, Abdullahi Abubakar; Umar, Irfan Naufal; Ussher, James
The growing demand for higher education across the educational landscape in different contexts is impacting research in innovative ideas that may potentially transform the higher education system for increased access ...
Match: moocs; massive open online courses
