Evaluating the strategic and leadership challenges of MOOCs
| Published | June 2013 |
| Journal | MERLOT Journal of Online Learning and Teaching Volume 9, Issue 2, Pages 1-12 |
ABSTRACT
This paper presents an analysis of the strategic and leadership issues presented by the range of massive open online courses (MOOCs) and associated activities happening
internationally. The analysis is framed by Porter's Five Forces and outlines a framework
for use by institutional leaders and strategic planners exploring specific strategic and
operational responses relevant to their particular institutional, social, national, and
international contexts.
| Keywords | institutional strategy · · open education · Porter's Five Forces |
| Language | en |
| ISSN | 1558-9528 |
| Refereed | Yes |
| Rights | by-nc-sa/3.0/us |
| URL | http://jolt.merlot.org/vol9no2/marshall_0613.pdf |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
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