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Evaluating NTU’s OpenCourseWare project with Google analytics: User characteristics, course preferences, and usage patterns
Sheu, Feng-Ru and Shih, Meilun

PublishedJune 2017
Type of workSpecial Issue: Outcomes of Openness: Empirical Reports on the Implementation of OER
JournalThe International Review of Research in Open and Distributed Learning
Volume 18, Issue 4, Pages 1-122
CountryTaiwan, Asia

ABSTRACT
As freely adoptable digital resources, OpenCourseWare (OCW) have become a prominent form of Open Educational Resources (OER). More than 275 institutions in the worldwide OCW consortium have committed to creating free access open course materials. Despite the resources and efforts to create OCW worldwide, little understanding of its use exists. This paper reports OCW project development at National Taiwan University (NTU) and investigates its use with Google Analytics. Reports include strategic plans to overcome challenges to OCW creation and implementation, the project’s growth and maturation, overall use of OCW, and possible future directions. As a result of its 5-year development and of lessons learned, the NTU-OCW experience features: (1) integrating resources on campus and established operating procedures, (2) setting course selection criteria featuring the strength of NTU and Taiwan, (3) providing coherent program support to enhance faculty participation, and (4) adhering strictly to the Creative Commons license. Data from Google Analytics was reviewed for better understanding of the use, characteristics, course preferences, and behaviors of NTU-OCW users. Results show visitors were primarily lifelong learners (65%) in informal learning settings. Statistics indicate an overall successful use of NTU-OCW for Chinese speaking users, especially in urban areas where information and communication technology is more developed. Potential impacts and future improvements are discussed, including how to promote usage of OCW courses for on and off campus users, adding rating features and indexing for customizing search, and integrating OCW into the learning management system (LMS) as part of OER.

Keywords higher education · informal learning · OCW concept · online learning · open education · Open Educational Resources (OER)

Published atAthabasca, AB
RefereedYes
Rightsby/4.0
DOI10.19173/irrodl.v18i4.3025
URLhttp://www.irrodl.org/index.php/irrodl/article/view/3025
Export optionsBibTex · EndNote · Tagged XML · Google Scholar


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