The OER Knowledge Cloud makes use of cookies. By continuing, you consent to this use. More information.
A guide to using Open Educational Resources in marketing education
Classroom Aid [corporate]

PublishedDecember 2012
PeriodicalVolume 2014, Pages A review of the 2012 book: A Guide to Using Open Educational Resources (OERs) in Marketing Education: What are they? How do I de
PublisherClassroom Aid: Connecting Dots of Digital Learning


Languageen
Other numberDecember 9th, 2014
RefereedDoes not apply
URLhttp://classroom-aid.com/2012/12/05/a-guide-to-using-open-educational-resources-in-marketing-education/
Access dateDecember 9th, 2014
Export optionsBibTex · EndNote · Tagged XML · Google Scholar



AVAILABLE FILES
A Guide to Using Open Educational Resources in Marketing Education _ Classroom Aid.pdf · 161KB55 downloads



Viewed by 116 distinct readers




CLOUD COMMUNITY REVIEWS

The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.

Click a star to be the first to rate this document


POST A COMMENT
SIMILAR RECORDS

Justifying institutional investment in OER development: OERs as marketing vehicle
Lynn, Theo; Muzellec, Laurent; Bruton, Neil
The higher education sector has become increasingly competitive and prospective students are adopting a consumerist approach to institution and programme choice. In response, higher education marketing has become more ...
Match: marketing

Marketing and branding of open and distance learning
Farrell, Glen M.
Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant ...
Match: marketing

A guide to using Open Educational Resources (OERs) in marketing education
Hunter-Jones, Philippa
This Guide is an example of an Open Educational Resource (OER). It is freely accessible and downloadable, has been released under an open license (Creative Commons) and is digitised to allow for ease of access, re-use ...
Match: marketing

Academic shift towards open access
Buehler, Marianne A.
The concept, design, and development of institutional repository (IR) software was conceived and created by academics, libraries, and software developers to create change in the scholarly communication process of making ...

Marketing académico com base em conteúdos educativos
Carvalho, Marta Azevedo Machado de
No século XXI, as universidades devem estar preparadas para interagir com uma geração mais atualizada e que pesquisa informação pelos mais modernos meios de comunicação, liderados pela Internet, que permitem o ...
Match: marketing

OpenCourseWare, global access and the right to education: Real access or marketing ploy?
Huijser, Henk Johannes; Bedford, Tas; Bull, David
This paper explores the potential opportunities that OpenCourseWare (OCW) offers in providing wider access to tertiary education, based on the ideal of ‘the right to education’. It first discusses the wider ...
Match: marketing

Book Review: Open educational resources: An Asian perspective, edited by Gajaraj Dhanarajan and David Porter
Cannell, Pete
This book provides an up to date review of the higher education production and use of oer across Asia. It forms a valuable resource if you have a specific interest in the development of Open Education around the world ...
Match: book review

An action plan for building a statewide infrastructure to support OER in Florida's public institutions of higher education
Dygert, Claire; The OATER Task Force
This report provides recommendations to the Florida Virtual Campus from the Open Access Textbook and Educational Resources (OATER) Task Force on how to build an infrastructure to support OER efforts on a statewide basis ...

Book Review: Open educational resources: Innovation, research and practice
Avello-Martínez, Raidell
The open access book, Open Educational Resources: Innovation, Research and Practice, is part of the Perspectives on Open and Distance Learningmonograph seriespublished by the UNESCO/Commonwealth of Learning (COL) Chair ...
Match: book review

Comparative study of screen-cast videos vs guided exploration for learning application software
Jayashree, Shinde; Madhura, Kesarkar; Swagata, Ghosh
pen Education Resources (OER) vary in the types ranging from textual articles and podcasts to multimedia animations and simulations. The media used to access the OER also range from television and desktops to tablets ...
Match: oer resources