A guide to using Open Educational Resources in marketing education
| Published | December 2012 |
| Periodical | Volume 2014, Pages A review of the 2012 book: A Guide to Using Open Educational Resources (OERs) in Marketing Education: What are they? How do I de |
| Publisher | Classroom Aid: Connecting Dots of Digital Learning |
| Keywords | book review · OER resources |
| Language | en |
| Other number | December 9th, 2014 |
| Refereed | Does not apply |
| URL | http://classroom-aid.com/2012/12/05/a-guide-to-using-open-educational-resources-in-marketing-education/ |
| Access date | December 9th, 2014 |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
AVAILABLE FILES
Viewed by 209 distinct readers
CLOUD COMMUNITY REVIEWS
The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.
Click a star to be the first to rate this document
▶ POST A COMMENT
SIMILAR RECORDS
A guide to using Open Educational Resources (OERs) in marketing education
Hunter-Jones, Philippa
This Guide is an example of an Open Educational Resource (OER). It is freely accessible and downloadable, has been released under an open license (Creative Commons) and is digitised to allow for ease of access, re-use ...
Match: marketing
Marketing and branding of open and distance learning
Farrell, Glen M.
Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant ...
Match: marketing
Justifying institutional investment in OER development: OERs as marketing vehicle
Lynn, Theo; Muzellec, Laurent; Bruton, Neil
The higher education sector has become increasingly competitive and prospective students are adopting a consumerist approach to institution and programme choice. In response, higher education marketing has become more ...
Match: marketing
Academic shift towards open access
Buehler, Marianne A.
The concept, design, and development of institutional repository (IR) software was conceived and created by academics, libraries, and software developers to create change in the scholarly communication process of making ...
Marketing académico com base em conteúdos educativos
Carvalho, Marta Azevedo Machado de
No século XXI, as universidades devem estar preparadas para interagir com uma geração mais atualizada e que pesquisa informação pelos mais modernos meios de comunicação, liderados pela Internet, que permitem o ...
Match: marketing
OpenCourseWare, global access and the right to education: Real access or marketing ploy?
Huijser, Henk Johannes; Bedford, Tas; Bull, David
This paper explores the potential opportunities that OpenCourseWare (OCW) offers in providing wider access to tertiary education, based on the ideal of ‘the right to education’. It first discusses the wider ...
Match: marketing
Book review: Open education: From OERs to MOOCs
Goksel Canbek, Nil
The specific focus of this edited book is to point out the core policies, initiatives and international practices of Distance Education in connection with open and free accessed resources. The book aims to provide a ...
Match: book review
Successfully using open educational resources
Grotrian-Ryan, Sheri; Jackson, Alan; Marron-Grodsky, Theresa; Ryan, Kyle
The article discusses the use of Open Educational Resources (OER) by marketing educators and scholars. Topics explored include the perceived implications of OER practice for marketing education, the teaching, learning, ...
Book Review: Open educational resources: Innovation, research and practice
Avello-Martínez, Raidell
The open access book, Open Educational Resources: Innovation, Research and Practice, is part of the Perspectives on Open and Distance Learningmonograph seriespublished by the UNESCO/Commonwealth of Learning (COL) Chair ...
Match: book review
Accreditation of prior learning as a lever for lifelong learning: Lessons learnt from the New Opportunities Initiative, Portugal
Carneiro, Roberto; Mendonça, Maria Amélia; Carneiro, Maria Ana; Valente, Ana Cláudia; et al.
The book gives an account of the research conducted in the independent evaluation of the New Opportunities Initiative (NOI), one of the largest Portuguese governmental programmes in recent decades to upgrade ...









