A guide to using Open Educational Resources in marketing education
| Published | December 2012 |
| Periodical | Volume 2014, Pages A review of the 2012 book: A Guide to Using Open Educational Resources (OERs) in Marketing Education: What are they? How do I de |
| Publisher | Classroom Aid: Connecting Dots of Digital Learning |
| Keywords | book review · OER resources |
| Language | en |
| Other number | December 9th, 2014 |
| Refereed | Does not apply |
| URL | http://classroom-aid.com/2012/12/05/a-guide-to-using-open-educational-resources-in-marketing-education/ |
| Access date | December 9th, 2014 |
| Export options | BibTex · EndNote · Tagged XML · Google Scholar |
AVAILABLE FILES
Viewed by 303 distinct readers
CLOUD COMMUNITY REVIEWS
The evaluations below represent the judgements of our readers and do not necessarily reflect the opinions of the Cloud editors.
Click a star to be the first to rate this document
▶ POST A COMMENT
SIMILAR RECORDS
Justifying institutional investment in OER development: OERs as marketing vehicle
Lynn, Theo; Muzellec, Laurent; Bruton, Neil
The higher education sector has become increasingly competitive and prospective students are adopting a consumerist approach to institution and programme choice. In response, higher education marketing has become more ...
Match: marketing
A guide to using Open Educational Resources (OERs) in marketing education
Hunter-Jones, Philippa
This Guide is an example of an Open Educational Resource (OER). It is freely accessible and downloadable, has been released under an open license (Creative Commons) and is digitised to allow for ease of access, re-use ...
Match: marketing
Marketing and branding of open and distance learning
Farrell, Glen M.
Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant ...
Match: marketing
Academic shift towards open access
Buehler, Marianne A.
The concept, design, and development of institutional repository (IR) software was conceived and created by academics, libraries, and software developers to create change in the scholarly communication process of making ...
OpenCourseWare, global access and the right to education: Real access or marketing ploy?
Huijser, Henk Johannes; Bedford, Tas; Bull, David
This paper explores the potential opportunities that OpenCourseWare (OCW) offers in providing wider access to tertiary education, based on the ideal of ‘the right to education’. It first discusses the wider ...
Match: marketing
Marketing académico com base em conteúdos educativos
Carvalho, Marta Azevedo Machado de
No século XXI, as universidades devem estar preparadas para interagir com uma geração mais atualizada e que pesquisa informação pelos mais modernos meios de comunicação, liderados pela Internet, que permitem o ...
Match: marketing
Where is the Dutch librarian?
van Wijngaarden, Hilde; Vernimmen, Frederike; Baas, Marjon; van Hees, Janina; et al.
A growing portion of teaching materials are available online. How is this development affecting the role of libraries at research universities and universities of applied sciences? Although some libraries in the ...
Match: OER resources
Comparative study of screen-cast videos vs guided exploration for learning application software
Jayashree, Shinde; Madhura, Kesarkar; Swagata, Ghosh
pen Education Resources (OER) vary in the types ranging from textual articles and podcasts to multimedia animations and simulations. The media used to access the OER also range from television and desktops to tablets ...
Match: OER resources
Successfully using open educational resources
Grotrian-Ryan, Sheri; Jackson, Alan; Marron-Grodsky, Theresa; Ryan, Kyle
The article discusses the use of Open Educational Resources (OER) by marketing educators and scholars. Topics explored include the perceived implications of OER practice for marketing education, the teaching, learning, ...
Open Educational Resources infoKit
JISC
Open Educational Resources (OERs) are increasingly being made available by Further Education (FE) and Higher Education (HE) institutions. They are resources licensed in a way such that they can be re-used, re-purposed, ...
Match: OER resources









