OER Knowledge CloudWeb Article20142014/09Beshears, Fredopen textbooksopen coursewarelibrariesInnovation Memes2014blog- posted on September 16th, 2014This one starts with the assumption that high quality, open, online textbooks are already available. It then points out that since faculty don't have to pay for the textbooks they select for their courses, they don't have a monetary incentive to select open textbooks. Finally, it describes a "carrot model" schools could employ to give faculty a financial incentive to select open textbooks.does not applyhttp://innovationmemes.blogspot.ca/2010/09/persuading-faculty-to-select-open.htmlhttp://innovationmemes.blogspot.ca/2010/09/persuading-faculty-to-select-open.html