OER Knowledge CloudReport2012Lane, AndyLaw, AndrewYouTubeweb 2.0social mediaopenlearnOER historyiTunes UiSpotcase studyBBC partnershipUnited KingdomThe Higher Education Academy1-9978-1-907207-43-3This case study outlines and characterises the broad range of public engagement activities using media technologies undertaken by The Open University (OU) and in particular draws out how both open access and open licensing of content is influencing the ways in which a university can engage with various publics from around the world. It also discusses how different channels and social media technologies are shaping the way that such engagement happens and how it is necessary to think about ‘learner journeys’ through different media and different types of educational content. This is all placed in the strategic view of how open media is supporting the enduring social justice mission of The Open University.http://www.heacademy.ac.uk/assets/documents/oer/OER_CS_Andy_Lane_Open_Engagement_Through_Open_Media.pdfhttp://www.heacademy.ac.uk/assets/documents/oer/OER_CS_Andy_Lane_Open_Engagement_Through_Open_Media.pdfYork, United Kingdom, Europe