OER Knowledge CloudJournal ArticleMOOCs: Branding, enrollment, and multiple measures of successMOOCs: Branding, enrollment, and multiple measures of successLeeds, Elke M.Cope, Jim20152015/09University of West Georgia, Distance Education CenterOnline Journal of Distance Learning AdministrationXVIII31-5United Stateshttps://www.westga.edu/~distance/ojdla/fall183/leeds_cope183.htmlyeshigher educationMOOCscalable learning environmentsuniversity collaborationleeds_cope183.pdfhttps://www.westga.edu/~distance/ojdla/fall183/leeds_cope183.htmlSavannah, Georgia, United States, North America