OER Knowledge CloudBook ChapterBalaji, VenkataramanKanwar, AshaBonk, Curtis J.Lee, Mimi M.Reeves, Thomas C.Reynolds, Thomas H.The Massive Open Online Course (MOOC) is covered in critical analysis as well as in popular media as a development exclusively bearing on the Higher Education sector (The Economist, 2014). This term has also acquired an informal brand connotation – it refers to a package of course offerings, platforms, and processes identified with three pioneering organizations, namely edX, Coursera, and Udacity who tend to offer lecture and content-based MOOCs or “xMOOCs.” A thoroughly informed analysis of MOOCs has tended to focus on their role and impact in higher education in North America (Hollands & Tirthali, 2014). In contrast, proponents of connectivist MOOCs or “cMOOCs” have focused on pedagogy and style (for example, see Siemens, 2014). Pre -print of Chapter 18 in MOOCs and Open Education around the World Edited by Curtis J. Bonk, Mimi M. Lee, Thomas C. Reeves, Thomas H. Reynolds Routledge – 2015 Note: There may changes between this and the published version20152015/06Routledge1-13Canadahttp://hdl.handle.net/11599/882yesdeveloping countrieshigher educationlearner demographicsMOOCOER2015_Venkataraman-Kanwar_Changing-the-Tune.pdfhttp://hdl.handle.net/11599/882Vancouver, BC, Canada, North America