%0	Web Page
%A	Beshears, Fred
%D	2014
%I	Innovation Memes
%K	open textbooks
%K	open courseware
%K	libraries
%N	December 9th, 2014
%P	blog- posted on September 16th, 2014
%T	Persuading faculty to select open textbooks
%U	http://innovationmemes.blogspot.ca/2010/09/persuading-faculty-to-select-open.html
%V	2014
%X	This one starts with the assumption that high quality, open, online textbooks are already available. It then points out that since faculty don't have to pay for the textbooks they select for their courses, they don't have a monetary incentive to select open textbooks. Finally, it describes a "carrot model" schools could employ to give faculty a financial incentive to select open textbooks.
%8	09/2014
%*	does not apply
%[	December 9th, 2014