%0	Journal Article
%A	Leeds, Elke M.
%A	Cope, Jim
%C	Savannah, Georgia, United States, North America
%D	2015
%I	University of West Georgia, Distance Education Center
%J	Online Journal of Distance Learning Administration
%K	higher education
%K	MOOC
%K	scalable learning environments
%K	university collaboration
%P	1-5
%T	MOOCs: Branding, enrollment, and multiple measures of success
%U	https://www.westga.edu/~distance/ojdla/fall183/leeds_cope183.html
%V	XVIII
%8	09/2015
%*	yes
%>	https://www.oerknowledgecloud.org/archive/leeds_cope183.pdf