@article {
	attachments = {leeds_cope183.pdf},
	title = {MOOCs: Branding, enrollment, and multiple measures of success},
	author = {Leeds, Elke M. and Cope, Jim},
	year = {2015},
	month = {09/2015},
	publisher = {University of West Georgia, Distance Education Center},
	journal = {Online Journal of Distance Learning Administration},
	volume = {XVIII},
	issue = {3},
	pages = {1-5},
	address = {Savannah, Georgia},
	country = {United States},
	url = {https://www.westga.edu/~distance/ojdla/fall183/leeds_cope183.html},
	refereed = {yes},
	keywords = {higher education, MOOC, scalable learning environments, university collaboration},
}